Senior web marketing & growth leadership.

Jeffrey “Mark” Jaggers

Grand Prairie, TX · mark@3dogstreet.com · LinkedIn

Senior web marketing leader in B2B cybersecurity SaaS, responsible for developing and executing global web strategies that drive demand generation and pipeline growth across multi-site, multi-language portfolios.

Leads high-performing cross-functional teams leveraging GEO/SEO/AEO, AI-driven search, and conversion rate optimization to transform web properties into measurable revenue engines and maximize customer acquisition.

Known for scaling Adobe Experience Manager and DXP ecosystems, aligning C-suite stakeholders around web strategy, and using advanced analytics to continuously optimize customer acquisition and digital experience.

• Global Web Strategy · Digital Experience Strategy · AEM / DXP Systems
• SEO / GEO / AEO Strategy · AI-Driven Technology · Advanced Analytics
• Conversion Rate Optimization · Personalization · A/B Testing
• Cross-Functional Leadership · Agile Web Development · Roadmap & Budget Management

• Global web and digital strategy: Led Trend Micro’s global web and digital strategy, unifying regional sites on AEM into a scalable, measurable growth platform.
• High-performing web organization: Built and led a cross-functional global web marketing and operations team, improving delivery speed, quality, and stakeholder confidence.
• AI-driven innovation: Championed AI and advanced search strategies using LLMs plus SEO/GEO/AEO to boost visibility and make the web channel a growth engine.

Global Web Marketing Director of Development · Trend Micro, Inc.

Irving, TX · June 2008 – Present

• Led global web marketing and operations for Trend Micro’s B2B and B2C businesses, owning the web channel as a primary demand generation and pipeline engine and managing a 13+ person cross-functional team.
• Owned web analytics and CRO roadmap, using advanced analytics, A/B testing, and experimentation to optimize high-impact customer journeys.
• Directed end-to-end redesign and AEM 6.x migration of TrendMicro.com across 34 countries and 14 languages, improving page load time by 40%, increasing global organic sessions by 10%, and driving 15% growth in web-sourced pipeline.
• Integrated AI technologies including Claude, ChatGPT, CoPilot, and proprietary LLMs to improve development velocity, provide analytics reporting, and adapt to AI-driven search behavior.
• Developed SEO, GEO, and AEO strategies that increased company presence across traditional and AI-based search platforms.

Product Manager of Web and E-commerce · Handmark, Inc.

Southlake, TX · Aug 2007 – Mar 2008

• Oversaw end-to-end business management and development lifecycle of global web-based products, including online and on-device stores.

Enterprise Internet Project and Program Manager · First Horizon Bank

Irving, TX · Apr 2007 – Aug 2007

• Led web development, content strategy, daily site operations, and marketing support while driving measurable growth in traffic and customer acquisition.

E-commerce and Web Marketing Manager · Mapsco, Inc.

Addison, TX · Apr 2001 – Apr 2007

• Directed e-commerce and web marketing across SEO, SEM, email, marketplaces, offers, and UX flows to drive 35%+ annual online sales growth.

Bachelor of Arts, Web Management / Internet Development
University of Texas at Arlington

Engineering Technology
Texas A&M University