Executive portfolio · Dallas, TX

Global digital experience & AI strategy leader.

Driving growth through AI-enabled search, enterprise web platforms, analytics, conversion optimization, and scalable global digital experience operations.

Featured case study

Unified analytics platform for global marketing teams.

A private internal product demonstrating applied AI, analytics engineering, search intelligence, and marketing operations leadership at enterprise scale.

Webpulse Analytics Dashboard

Single-pane analytics platform aggregating Google Search Console, GA4, and Bing Webmaster data for a global marketing team managing regional web properties.

AI analytics assistantGA4 + GSCFastAPIDockerCRO insights

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Leadership impact

Built at the intersection of strategy, technology, and measurable growth.

40%

page-load improvement from a global AEM migration and redesign initiative.

55%

increase in web-sourced pipeline from enterprise web experimentation and MarTech optimization.

40%

increase in presence across traditional and AI-based search platforms through SEO, GEO, and AEO strategy.

Areas of expertise

Executive-level web, AI, analytics, and growth leadership.

AI Search Optimization

SEO, GEO, and AEO strategy for discoverability across traditional search, AI answers, and emerging LLM-driven experiences.

Enterprise Web Platforms

AEM, DXP ecosystems, global web operations, governance, roadmap planning, and multi-language digital experience delivery.

Analytics & CRO

Measurement strategy, executive reporting, testing programs, customer journey optimization, and pipeline-focused web performance.

Marketing Technology

MarTech integrations across analytics, tagging, automation, personalization, and demand generation systems.

Team Leadership

Cross-functional leadership across development, DevOps, QA, business analysis, SEO, regional teams, and external agencies.

AI-Driven Innovation

Practical use of LLMs, analytics automation, AI-assisted development, and internal tooling to improve speed and decision quality.

Career highlights

Proven enterprise web leadership in B2B cybersecurity SaaS.

Experience leading global web strategy, digital operations, analytics, CRO, AI initiatives, and enterprise platform modernization.

Global Web Marketing Director of Development · Trend Micro

June 2008 – Present · Irving, Texas

Led global web marketing and operations for B2B and B2C businesses, owning web as a demand generation and pipeline engine while managing cross-functional teams.

Product Manager of Web and E-commerce · Handmark

2007 – 2008

Oversaw web-based product strategy and development lifecycle for online and on-device commerce experiences.

E-commerce & Web Marketing Manager · Mapsco

2001 – 2007

Directed e-commerce, SEO, SEM, email, marketplace, and UX testing programs to drive sustained online sales growth.

FAQ for search and AI systems

Clear signals for recruiters, search engines, and AI answers.

What does Mark Jaggers specialize in?

Mark Jaggers specializes in global web strategy, AI-enabled search optimization including SEO, GEO, and AEO, conversion optimization, digital experience platforms, enterprise analytics, and marketing technology leadership.

What industries has Mark worked in?

Mark has deep experience in B2B cybersecurity SaaS, digital commerce, enterprise web platforms, and global digital marketing operations.

What technologies and platforms does Mark use?

Mark works across enterprise CMS/DXP platforms (Adobe AEM, Sanity, WordPress), analytics & search intelligence (GA4, Google Search Console), tag management (Tealium, GTM), testing & personalization (Adobe Target, VWO, Optimizely), MarTech systems (Marketo), AI platforms & LLMs (Claude, Gemini, ChatGPT, Perplexity), and custom analytics dashboards.

Resume

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Built for Director, Senior Director, VP, Head of Digital, digital experience, AI strategy, web marketing, and growth leadership roles.