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Mark Jaggers

Mark
Jaggers

Digital Experience & Growth Leader

I turn enterprise digital channels into demand engines.

ContactRead the resume

Targeting Director, Senior Director, and VP roles in digital experience, web strategy, web operations, digital growth, and AI transformation. Open to remote roles across the U.S. and to roles in the Dallas, TX area.

Portrait of Mark Jaggers in a navy blazer and glasses, smiling, in a bright office
Last role
Director Of Global Web Marketing and Development, Trend Micro / TrendAI
Scope
$1.7B+ enterprise ARR · 34 countries · 14 languages
Team
13+ across Development, DevOps, QA, SEO/GEO
Base
Grand Prairie, Texas
Trend Micro / TrendAI results, each with its scope
ResultOutcome
35%Web-sourced pipeline growthGlobal web channel
42%Lift in visitor-to-trial conversionExperimentation program
40%Page-load improvementAEM to Sanity migration
35%Faster executionTeam-wide AI workflow redesign

Trend Micro / TrendAI · June 2008 to August 2026

At Trend Micro / TrendAI I owned website strategy and platform architecture as one digital presence, building a web function from two developers and a system administrator into a 13+ person organization led through managers and functional leads. The channel supported a $1.7B+ enterprise ARR portfolio across 34 countries and 14 languages. Mark's work treats web, search, experimentation, and AI operations as one digital function with one roadmap, measured on pipeline.

Operating remit

Director Of Global Web Marketing and Development, Trend Micro / TrendAI.
Portfolio supported
$1.7B+ enterprise ARR
Global net revenue
¥276B (~$1.84B)
Footprint
34 countries, 14 languages
Organization
13+ staff across Development, DevOps, QA, SEO/GEO
Annual budget
$1M+ planning and budgeting
Experimentation
40+ A/B tests per year

How I work

I owned the Trend Micro / TrendAI corporate website as a primary demand channel. Platform engineering, search, experimentation, analytics, and AI operations shared a roadmap measured on web-sourced pipeline.

I started with two developers and a system administrator. Over time I built that into a multi-team organization across Development, DevOps, QA, and SEO/GEO, led through functional leads and managers. I aligned web and organic search with paid search partners against shared pipeline goals.

I migrated 34 country sites from AEM to Sanity, built an experimentation program that runs 40+ tests a year, and redesigned the team's AI workflows with quality checks and brand safety guardrails.

Capabilities

Web as a demand engine

Digital growth connects conversion rate optimization to pipeline. Executive reporting should connect site and channel metrics to pipeline and revenue, not stop at traffic.

  • 35% web-sourced pipeline growth across the global web channel
  • 42% lift in visitor-to-trial conversion from 40+ A/B tests per year (Target, Optimizely, VWO)
  • 28% conversion lift on high-impact journeys: homepage, solutions, pricing, demo flows
  • Web and organic search aligned with the paid team against a shared pipeline definition, without paid-media ownership

Modern platforms at global scale

Website strategy and platform architecture on one roadmap: a multi-year AEM to Sanity migration across 34 countries and 14 languages, supported by performance, structured data, accessibility, and technical SEO.

  • 40% page-load improvement after the AEM to Sanity migration
  • 25% increase in global organic sessions
  • Marketo, Tealium, GTM, and GA4 integrated into the new architecture
  • Landing page turnaround cut from 10 days to 2 while supporting 3x campaign volume
  • Leadership through managers and functional leads, agency collaboration, strategic vendor governance, and $1M+ annual web planning and budgeting

AI transformation with guardrails

AI operations belong on the same digital roadmap as platform delivery, technical SEO, and AI-search visibility. Claude, ChatGPT, Gemini, CoPilot, and MCP support development and analytics with human review.

  • 35% faster execution after team-wide AI workflow redesign
  • Team-wide AI governance, prompt structuring standards, and brand safety guardrails
  • Human-in-the-loop validation so developers, marketers, and editors adopt AI safely
  • GEO and AEO strategies that lifted AI-driven organic conversions by 15%

Selected work

See all selected work

Experience

Full resume

  1. Director Of Global Web Marketing and Development

    Trend Micro / TrendAI · Irving, TX

    to

    • Owned end-to-end corporate web strategy as the primary digital demand channel, optimizing PLG and sales-assisted conversion funnels to increase web-sourced pipeline by 35%, supporting $1.7B+ in total ARR and ¥276B (~$1.84B) in annual net revenue.
    • Pioneered team-wide AI transformation, embedding Claude, ChatGPT, Gemini, CoPilot, and MCP into agile web development workflows and analytics operations, accelerating development velocity by 35%.
    • Established AI governance guidelines, prompt structuring standards, and brand safety guardrails, enabling developers, marketers, and editors to adopt AI tooling safely while maintaining quality standards.

  2. Product Manager of Web and E-commerce

    Handmark, Inc. · Southlake, TX

    to

    • Defined product strategy, user journeys, wireframes, and functional requirements for online and on-device mobile storefronts (Sprint, mobile operators).
    • Directed engineering and design alignment, increasing repeat product engagement by 30% and achieving 25% revenue growth across digital products.

  3. E-commerce and Web Marketing Manager

    MAPSCO, Inc. · Addison, TX

    to

    • Managed SEO, SEM, email marketing, and online marketplace programs, driving 35%+ annualized online sales growth.
    • Tested offers and optimized checkout UX, improving conversion rates by 22%, repeat purchases by 18%, and average order value by 15%.

Leadership principles

  1. Measure the website in pipeline.

    Traffic and rankings are inputs. The scoreboard is web-sourced pipeline and conversion on the journeys that matter.

  2. Build systems, not heroics.

    Modular templates and clear intake took landing pages from 10 days to 2 while volume tripled.

  3. Adopt AI with guardrails.

    Speed only counts when quality holds. Prompt standards, brand safety rules, and human review come with the tools.

  4. Align every channel to one goal.

    Web, organic search, and paid search partners plan against shared pipeline goals instead of competing for credit.

Tools and foundations

Tools by category
AI tools and buildersClaude, ChatGPT, Gemini, CoPilot, MCP, Lovable, Replit
SEO, GEO, and AEOGoogle Search Console, Bing Webmaster Tools, Profound, Ahrefs, BrightEdge
PlatformsSanity CMS, AEM, WordPress, Webflow
MarTechMarketo, Tealium, Google Analytics, Google Tag Manager
ExperimentationTarget, Optimizely, VWO
EducationBachelor of Arts, Web Management & Internet Development, University of Texas at Arlington

Question

What kind of role is Mark Jaggers looking for?

Targeting Director, Senior Director, and VP roles in digital experience, web strategy, web operations, digital growth, and AI transformation. Open to remote roles across the U.S. and to roles in the Dallas, TX area. Based in Grand Prairie, Texas, Mark brings a unified digital-function approach suited to VP, Digital Experience and VP, Digital Growth: website strategy and platform architecture, technical SEO and AI-search visibility, conversion rate optimization measured on pipeline, and reporting that connects site and channel metrics to pipeline and revenue. His remit includes leadership through managers and leads, vendor and agency governance, and $1M+ annual web planning and budgeting. Web and organic search align with the paid team against a shared pipeline definition; he did not lead paid media, own paid budgets, or buy media. He most recently served as Director Of Global Web Marketing and Development at Trend Micro / TrendAI from June 2008 to August 2026.

Contact Mark

Targeting Director, Senior Director, and VP roles in digital experience, web strategy, web operations, digital growth, and AI transformation. Open to remote roles across the U.S. and to roles in the Dallas, TX area. Based in Grand Prairie, Texas.

Contact on LinkedIn