Unified Analytics Platform
A private internal platform, branded Webpulse, that unified search and analytics data into a single executive-ready interface for global marketing performance management.
regional web properties monitored
analytics and search data sources unified
dashboard pages, reports, and tools
single interface for marketing insight
Marketing insight was fragmented across tools.
Global web teams needed a faster way to understand performance across search visibility, traffic, engagement, page-level trends, and regional properties without manually assembling data from multiple systems.
A single-pane performance platform.
Webpulse aggregated GA4, Google Search Console, and Bing Webmaster data into a custom dashboard with page analysis, export workflows, custom reports, and an AI assistant that could answer questions using live analytics context.
Strategy, product direction, architecture, and implementation.
This project demonstrates hands-on technical leadership combined with executive-level marketing operations context.
Product Strategy
Defined the reporting use cases around the needs of a global marketing team, prioritizing data source integration, page-level analysis, and executive-ready performance visibility.
Technical Architecture
Built a modular FastAPI backend, vanilla JavaScript frontend, Dockerized deployment, and API integrations across analytics and search platforms.
AI Enablement
Integrated an AI analytics assistant that pre-fetches live context before responding, enabling plain-language exploration of rankings, traffic, CTR gaps, and optimization opportunities.
Designed around real global web operations needs.
Unified Dashboard
Cross-source overview of GA4 sessions, search clicks, impressions, and trend comparisons in a single view.
Search Console Deep Dive
Sortable tables for queries, pages, countries, and devices with export-ready reporting workflows.
Page Analysis
URL-level lookup that compares search and analytics metrics for a specific page or page group.
AI Analytics Chat
Natural-language exploration of live performance data, including ranking changes and high-impression low-CTR opportunities.
Custom Reports
Specialized reporting views for marketing initiatives, regional portfolios, and recurring stakeholder requests.
Operational Efficiency
Reduced manual report assembly by centralizing repeatable workflows in a private dashboard interface.
Built for speed, clarity, and low operational overhead.
Analytics became more actionable.
The platform turned disconnected search and analytics data into a repeatable operating system for web performance analysis, page optimization, and global marketing decision support.