Mark Jaggers
Digital Experience & Growth Leader · Marketing Strategy & AI Transformation
Targeting Director, Senior Director, and VP roles in digital experience, web strategy, web operations, digital growth, and AI transformation. Open to remote roles across the U.S. and to roles in the Dallas, TX area.
Summary
Directed enterprise web strategy, AI transformation, digital platform architecture, and cross-functional technology teams in global B2B digital marketing and web operations. At Trend Micro / TrendAI, owned the corporate digital channel as a primary demand generation engine and led Development, DevOps, QA, and SEO/GEO through functional leads and managers (13+ total staff). The web channel supported a $1.7B+ enterprise ARR portfolio. Aligned web and organic search with paid search partners against shared pipeline goals.
Career achievements
- Enterprise ARR & web demand engineScaled web channel operations to drive 35% web-sourced pipeline growth and support expansion to $1.7B+ in total ARR and ¥276B (~$1.84B) in global net revenue.
- AI transformation & workflow redesignChampioned AI adoption (Claude, ChatGPT, Gemini, CoPilot, MCP) across development and marketing operations, with prompt guidelines and governance guardrails that accelerated execution velocity by 35%.
- Generative search (GEO/AEO)Developed and scaled GEO and AEO strategies across global web properties, boosting brand search presence by 40% and lifting organic demo conversions by 15%.
- Global platform modernizationUnified 34 country sites and 14 languages onto modern platform architecture (AEM to Sanity CMS), improving page load speed by 40% and increasing global organic sessions by 25%.
- Conversion rate optimization & pipeline growthBuilt an enterprise experimentation program executing 40+ A/B tests annually, driving a 42% lift in visitor-to-trial conversion and a 55% increase in web-sourced pipeline.
- Operational efficiency & turnaroundRedesigned campaign launch workflows and modular page templates, reducing landing page turnaround from 10 days to 2 days while supporting 3x campaign volume.
Professional experience
Director Of Global Web Marketing and Development
Trend Micro / TrendAI · Irving, TX
Trend Micro, Inc.
to
- Global web strategy & ARR pipeline ownershipOwned end-to-end corporate web strategy as the primary digital demand channel, optimizing PLG and sales-assisted conversion funnels to increase web-sourced pipeline by 35%, supporting $1.7B+ in total ARR and ¥276B (~$1.84B) in annual net revenue.
- AI transformation & workflow velocityPioneered team-wide AI transformation, embedding Claude, ChatGPT, Gemini, CoPilot, and MCP into agile web development workflows and analytics operations, accelerating development velocity by 35%.
- Team-wide AI governance & guardrailsEstablished AI governance guidelines, prompt structuring standards, and brand safety guardrails, enabling developers, marketers, and editors to adopt AI tooling safely while maintaining quality standards.
- Multi-national platform migrationExecuted a multi-year platform migration across 34 countries and 14 languages, moving legacy AEM to Sanity CMS and integrating Marketo, Tealium, GTM, and GA4, reducing page load latency by 40%.
- Generative engine optimization (GEO/AEO)Developed and scaled GEO and AEO strategies for web content, adapting to AI search behavior and boosting AI-driven organic conversions by 15%.
- CRO roadmap & funnel experimentationOperationalized continuous experimentation across homepage, solutions, pricing, and demo flows, driving a 28% lift in conversion rates on high-impact customer journeys.
- Agile collaboration & resource intakeEstablished a unified agile framework connecting developers, demand generation marketers, content editors, and external agencies to align capacity planning and intake with revenue targets.
Product Manager of Web and E-commerce
Handmark, Inc. · Southlake, TX
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- Digital product strategy & storefront managementDefined product strategy, user journeys, wireframes, and functional requirements for online and on-device mobile storefronts (Sprint, mobile operators).
- Cross-functional growth alignmentDirected engineering and design alignment, increasing repeat product engagement by 30% and achieving 25% revenue growth across digital products.
E-commerce and Web Marketing Manager
MAPSCO, Inc. · Addison, TX
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- Multichannel digital acquisitionManaged SEO, SEM, email marketing, and online marketplace programs, driving 35%+ annualized online sales growth.
- Checkout UX optimization & revenue growthTested offers and optimized checkout UX, improving conversion rates by 22%, repeat purchases by 18%, and average order value by 15%.
Areas of expertise
- AI transformation & workflows
- AI workflow redesign and generative AI integration (Claude, ChatGPT, Gemini, CoPilot, MCP), prompt and context structuring, automation capacity planning, time-to-market acceleration.
- AI governance & safety guardrails
- Team-wide AI policy standards, brand and compliance safety frameworks, quality control protocols, human-in-the-loop validation.
- Search & AI discovery
- Technical SEO, GEO, AEO, SEM and paid search alignment, keyword cannibalization prevention, search intent mapping.
- Global web strategy & DXP architecture
- Sanity CMS, AEM, WordPress; multi-national migrations (34 countries, 14 languages); Marketo, Tealium, Google Analytics, Google Tag Manager.
- Growth & funnel optimization
- PLG, CRO, high-velocity A/B testing roadmaps (Target, Optimizely, VWO), funnel velocity, data governance.
- Executive leadership & ARR growth
- Multi-team leadership (functional leads across Dev, DevOps, QA, SEO; 13+ staff), annual planning and budgeting ($1M+), resource capacity planning, strategic partner governance.
Education
Bachelor of Arts, Web Management & Internet Development
University of Texas at Arlington, Arlington, TX